marketing specialist
Posted on April 28, 2026 by Employer details MCIS Language Solutions
Job details
Marketing Specialist About UsMCIS Language Solutions is a not-for-profit that has evolved into a social enterprise and has been relentlessly pursuing its goal to remove language barriers for over 30 years. With over 60 full time staff and engaging a roster of over 6,000 language professionals, MCIS provides a full suite of language solutions: from language interpretation, translation and transcription to localization, training, and training development for government, legal, police services and healthcare organizations in more than 300 languages.VISION |?To connect people globally through languages.MISSION |?To advocate for language rights and equitable access to critical information and services through language solutions and human connections. VALUES |?Making a Difference, Compassion and Collaboration, Integrity and Innovation, Social Justice.Social PurposeEvery year MCIS invests some of its net income into initiatives that support free services for vulnerable populations, training subsidies for aspiring interpreters and translators, and language advocacy initiatives such as the Our Language Rights Canada Conference on Canadian Language Advocacy Day. Our Social Purpose Statement is that we exist to uphold the human right to be informed, heard, and understood. Language rights protect the rights of individuals and groups to choose which language(s) they use in private as well as in public interactions, such as legal, health, educational or political access to information and services.Learn more here: MCIS Social Purpose JourneyDUTIES AND RESPONSIBILITIESReporting directly to the Marketing Manager, the Marketing Specialist plays a key role in designing, shaping and executing strategies to promote our full range of offerings including translation, interpretation, localization, and language technology solutions. A Marketing Specialist plays a central execution and coordination role within the marketing team. They bridge strategy and day-to-day deliver, making sure campaigns, content, and initiatives get done on time while completely aligning it with the brand strategy.The Marketing Specialist will primarily focus on B2B sectors such as healthcare, legal, government, education, and corporate industries, where they are expected to blend strategic thinking with hands-on execution. This role requires a strong expertise in digital marketing, content creation, campaign management, and analytics.The Marketing Specialist?s key roles and responsibilities are as follows:Marketing - Planning and ExecutionWorking closely with the Marketing Manager to create and execute annual plans.Manage MCIS?s brand positioning, messaging, value propositions, channels, & market focus.Manage marketing mix: Product (Services), Price, Place and Promotions.Plan, create, & execute new service offerings catering to specific market segments.Content Creation & ManagementCreate targeted content for industry segments (e.g., healthcare, legal, government)Develop website content, email campaigns, newsletters, and case studies.Create social media content and postings weekly (primarily for B2B).Ensure messaging is accurate, culturally sensitive, and industry specific.Assist in creating marketing materials (emails, social posts, brochures, presentations).Coordinate content calendars and publishing schedules with other departments.Proofread and ensure consistency in messaging and brandingWork with designers, writers, or external agencies when required.Brand & Positioning SupportAssist Marketing Manager in rebranding initiatives.Maintain brand consistency across channels.Support positioning of AI vs human services.Assist in rebranding initiatives.Digital Marketing & AnalyticsMonitor website performance, SEO, paid Google ads, and campaign metrics.Reinforce AODA compliance.Track KPIs such as leads, conversions, and ROI.Use tools like Google Analytics, HubSpot Marketing and CRM systemsUpdate website content (CMS platforms)Manage or sche- Location Toronto, ON
- Work location Hybrid
- Salary$50,000 to $60,000YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- Source CareerBeacon #3137218
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